CMT Music Fest

The CMT Music Fest was a two-day celebration of country music held in Kitchener, Ontario. With headliners Eric Church and the Zac Brown Band, this festival promised unforgettable country performances supported by the CMT Canada brand.

Our responsibilities included designing the festival’s logo, animating motion graphics, and developing print and video advertisements. We also designed the tickets and merchandise, ensuring a cohesive visual identity throughout the event.

To guide our design choices, we drew inspiration from the CMT television channel’s branding, incorporating its colour palette and typography. This connection not only reinforced the festival’s identity but also created a familiar atmosphere for country music fans.

Client: CMT Music Fest / Corus Entertainment